The stories that move us are born from shared moments of inspired connection.
What we do
Unscripted Content is a multi-disciplinary media practice established at StartWell in downtown Toronto that brings authentic voices to screens around the world.
✓ Develop
Ideation, Strategy, Brand/Talent Integration
✓ Produce
Cinematic Storytelling Through Interviews, Roundtables & Talking Heads
✓ Deliver
Omni-Channel Distribution & Engagement Strategy
How we do it
Our integrated approach to production makes use of purpose-built studios that are pre-configured, crewed and always shoot-ready.
With multiple studio setups designed for different seating configurations, lighting conditions and set design changes – we can customize aesthetics without impacting production timelines.
Who we are
A team of producers, strategists and business folk working in partnership with world-class agencies and brands.
✓ Canadian
With Studios in Downtown Toronto
✓ Partner-Positioned
With Business, Technology, Lifestyle & Sports Brands
✓ Fully-Integrated
Creative, Production & Delivery
Our Home in Toronto
As the creative arm of StartWell, our campus includes ~20,000 sqft of collaboration and content creation space.
This incredible campus includes two closed set micro-soundstages (for video podcasts at roundtables or flexible furnishings – as well as talking heads) plus 3 event studios (each with stage AV featuring built-in multi-camera setups.).
Our 5 turn-key video production spaces feature lighting, sound and cameras with linear recording and broadcast capability.
This physical footprint is globally unique – and enables us to capture authentic storytelling on camera at scale, with quality controls.
Selected Work
Partnerships
StartWell & Unscripted Content work with a growing list of leading institutions, brands and agencies to bring compelling stories to screen – including:
The Institute of Canadian Agencies
Founded in 1905, the ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies.
Their membership and board of directors represent some of the most recognized and influential agencies in Canada and around the world.
A paywall-free global platform for the advertising and marketing community.
Half a million visitors from ad agencies, brands and maker companies use it every month to find out about the most creative news, work, people and companies from around the world.
Canada’s Most Connected Tech Community.